Ms in Food and Beverage

Ms

Objectives of the course

• Training in English
• Students are legally allowed to work 20 hours a week.
• Accomodation: government benefits (CAF)

Details of the course

Students choose between two majors:

– Marketing

– Culinary Arts

Our Ms is intended for students from all backgrounds, already graduated of 4 years of university studies or more, wishing to start an international career. This training is open to French and foreign students. Inside this cultural mix, learn the intercultural codes and manage a team anywhere in the world by adapting to local ways of life and mentalities.

This training provides the foundation for a high-flying career in international marketing. We chose to offer a specialization in food and beverage management, which are fully part of our knowledge. As a very dynamic and lucrative sector, this expertise is a great opportunity. Our degree will give you the skills and practical experience you need to pursue projects with international organizations in these fields.

Within the framework of the Master’s degree, students prepare for a professional diploma recognised by the State

State certified degree: « Operational Unit Manager »

Pace and location of training

Campus : Paris

Duration of the course

Start of classes: February or September.
Duration of training: two semesters.

Prerequisites to join the course

• Academic level required: 180 ECTS credits or 3/4 years of university studies
• English level required: IELTS (6), TOEFL (78), TOEIC (750)

The advantages of the course

There, you will be able to follow French courses adapted to your level, learn our culinary techniques and the French management in the field of gastronomy, as close as possible to the experts of the sector.

Detailed training programme

STUDY UNIT 1 – Management

Team and project Management applied
Project management fundamentals and tools applied
Crisis communication
Geopolitics of catering, hotels & tourism
Yield Management
Intercultural management

STUDY UNIT 2 – Enterprise

Labour Law
Consumer Law
Team recruitment applied to F&B / T&H
Negotiation and sales strategy
Business Plan
Cost and budget management

STUDY UNIT 3 – Digital & Marketing

Digital marketing project applied to F&B / T&H
International marketing applied to F&B / T&H
Consumer behavior analysis
Customer experience
Purchase capability for business IT systems (reservation, F&B
management, CRM)

STUDY UNIT 4 – Beverage

WSET
History of Wine and Wines of the New World
Wine and Champagne communication
Wine and Spirits marketing

STUDY UNIT 5 – Food

History of Gastronomy
Gastronomy communication
Food marketing

STUDY UNIT 6 – Professional training

French as a foreign language
Professional report
Company visit