Ms in Food and Beverage
Ms
Objectives of the course
• Training in English
• Students are legally allowed to work 20 hours a week.
• Accomodation: government benefits (CAF)
Details of the course
Students choose between two majors:
– Marketing
– Culinary Arts
Our Ms is intended for students from all backgrounds, already graduated of 4 years of university studies or more, wishing to start an international career. This training is open to French and foreign students. Inside this cultural mix, learn the intercultural codes and manage a team anywhere in the world by adapting to local ways of life and mentalities.
This training provides the foundation for a high-flying career in international marketing. We chose to offer a specialization in food and beverage management, which are fully part of our knowledge. As a very dynamic and lucrative sector, this expertise is a great opportunity. Our degree will give you the skills and practical experience you need to pursue projects with international organizations in these fields.
Within the framework of the Master’s degree, students prepare for a professional diploma recognised by the State
Pace and location of training
Duration of the course
Duration of training: two semesters.
Prerequisites to join the course
• English level required: IELTS (6), TOEFL (78), TOEIC (750)
The advantages of the course
Detailed training programme
STUDY UNIT 1 – Management
- Team and project Management applied
- Project management fundamentals and tools applied
- Crisis communication
- Geopolitics of catering, hotels & tourism
- Yield Management
- Intercultural management
STUDY UNIT 2 – Enterprise
- Labour Law
- Consumer Law
- Team recruitment applied to F&B / T&H
- Negotiation and sales strategy
- Business Plan
- Cost and budget management
STUDY UNIT 3 – Digital & Marketing
- Digital marketing project applied to F&B / T&H
- International marketing applied to F&B / T&H
- Consumer behavior analysis
- Customer experience
- Purchase capability for business IT systems (reservation, F&B
- management, CRM)
STUDY UNIT 4 – Beverage
- WSET
- History of Wine and Wines of the New World
- Wine and Champagne communication
- Wine and Spirits marketing
STUDY UNIT 5 – Food
- History of Gastronomy
- Gastronomy communication
- Food marketing
STUDY UNIT 6 – Professional training
- French as a foreign language
- Professional report
- Company visit